Worshipful Company of Glaziers - Case study

The Brief

The Worshipful Company of Glaziers and Painters of Glass is a UK livery company which dates back to the year 1328. The company is dedicated to the preservation of the art of stained glass and the unique skills required to produce this artform.

The Worshipful Company of Glaziers and Painters of Glass had an outdated and poorly designed website and no online strategy. The functionality of the website was also complex making the website difficult to update inhouse.

e-Moonlighting.com was briefed to completely redesign and rebuild the website. The objective was to develop a visually more attractive website which was optimised for the search engines so as to make substantial increases to the very low volumes of traffic to the website. We were also asked to provide advice on the development of a social media strategy . New and better functionality was also required so that the client could update the website themselves.

Results

e-Moonlighting.com developed a modern style website but equally a design that was in keeping with the long tradition and heritage of the Worshipful Company of Glaziers and Painters of Glass. The website was built using easy to use and update Word Press software that enabled the inhouse webmaster to update it easily. For search engine optimsation purposes e-Moonlighting identified and agreed a list of keywords with the client. Several pages of the website were then optimised as landing pages for the keywords. Finally, e-Moonlighting assisted the client in the set up of social media pages on Facebook, Twitter and Linkedin, and advised on the development of a social media strategy including a schedule of updates and the use of keywords.

Results

	Old website	New website
Visitors per month	50	3,000+